Design. Innovate. Elevate.

I’ve helped transform ideas into user-centered designs that scale with your ambitions. From initial sketches to final product, I craft intuitive experiences that grow businesses and delight users. Let’s turn your vision into reality and take your product to the next level.

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Case Studies

IBMS: Device Management System

Pivot 5G’s management system revamp boosted deployment efficiency by 145%, cut setup errors by 60%, and enhanced system visibility by 75%. Operators and engineers can now manage complex antenna setups with ease, improving speed and scalability.

WaveScape: Bulk Optimizer

Redesigned WaveScape’s optimizer into a scalable Bulk Optimizer. Reduced setup time by 75% and minimized errors. Enabled users to optimize hundreds of buildings simultaneously, enhancing efficiency for network planners and field engineers.

Delta Dental: Find My Dentist

Led the redesign of the “Find My Dentist” tool to enhance user experience. By addressing navigation challenges, refining search functionality, and adding essential features, we achieved a 25% increase in appointments scheduled and a user satisfaction score of 4.5 out of 5.

Delta Dental: User Registration and ID Lookup

Simplified user registration by integrating ID lookup into a single adaptive form. This redesign increased completion rates by 33%, reduced abandonment by 25%, boosted user satisfaction to 4 out of 5, and cut task completion time by 2 minutes.

About Me

About

Designing for a Better World: A Holistic, Human-Centered Approach

Hi, I’m Sienna Hong, a Senior UX/Product Designer with over eight years of experience crafting intuitive, data-driven experiences for complex B2B and enterprise applications. I specialize in simplifying technical workflows, designing scalable systems, and collaborating closely with engineers to bring seamless user experiences to life.

I believe that great design is more than aesthetics—it’s about problem-solving, clarity, and impact. My approach is deeply user-centered, research-driven, and iterative, ensuring that every design decision enhances usability while aligning with business and technical constraints. I thrive at the intersection of design, engineering, and product strategy, where I translate complex systems into intuitive, efficient, and scalable experiences.

I thrive in fast-moving, technical environments, working alongside founders, product teams, and developers to create solutions that balance usability, technical feasibility, and business strategy. Whether it’s refining AI-powered interfaces, designing for developer-centric tools, or evolving design systems, I’m passionate about building products that empower users and drive impact.

Let’s connect!